Andy's comments and positioning...

erik hansen erikhans08 at yahoo.com
Fri Feb 6 16:30:46 EST 2004


--- "Jeanne A. E. DeVoto" 

> "start at the top". 
> Position yourself as a professional tool, then
> bring out a version 
> for hobbyists, and the latter product gets the
> perceptual benefit of 
> association with a pro-level product. 

look at Final Cut Pro.
the less expensive version is seen as
all you really need and high quality.

=====
erik at erikhansen.org    http://www.erikhansen.org

__________________________________
Do you Yahoo!?
Yahoo! Finance: Get your refund fast by filing online.
http://taxes.yahoo.com/filing.html


More information about the use-livecode mailing list