Andy's comments and positioning...
erikhans08 at yahoo.com
Fri Feb 6 15:30:46 CST 2004
--- "Jeanne A. E. DeVoto"
> "start at the top".
> Position yourself as a professional tool, then
> bring out a version
> for hobbyists, and the latter product gets the
> perceptual benefit of
> association with a pro-level product.
look at Final Cut Pro.
the less expensive version is seen as
all you really need and high quality.
erik at erikhansen.org http://www.erikhansen.org
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