Plea to sell Dan's book widely

[MisterX]

Sims,

No doubt, the EuroRevCon is a great way for us to get together, and
buy discounted autographed books from our favority author. ;)

No kidding, I still pride my HC handbook 2.0! 
I got 3 HC books and Dan's the one that got the most leafing! ;)

However, spending dire marketing money on the ADC is IMOHO a big
waste. What is 200000 users when you can have double that with
a single post in Slashdot.org (/.) alone! Oh, I almost forgot, it's 
free and revisitable... However RunRev has not made much talk there 
and there's a catchup to do if you want the book to find even more 
success... 

Separately, in RunRev's case, I dont know how much /. banner ads 
cost but surely their success have to worth the money more than 
anywhere else... Question is how does RR want to market itself and
to whom... I started with Macs, dont get me wrong, but PC's are not
to be undermined - at 9x% of the market...

Consider that unix, linux, mac and PC users will visit /. while
the ADC will get the usual 10% attention, 5% response you get
from printed marketing... 

And /. is free... ;) If Kevin and Dan talked to /. ed. im sure they
could get a sweet deal... Dan and Kevin would get an audience interested
in RR and the ball start rolling not just in the Mac audience which
seems still to be the mainstream RR client.

Please correct me if Im wrong! 

my 2 eurocents
Xavier

> -----Original Message-----
> From: use-revolution-bounces at lists.runrev.com
> [mailto:use-revolution-bounces at lists.runrev.com]On Behalf Of sims
> Sent: Friday, August 06, 2004 17:15
> To: How to use Revolution
> Subject: RE: Plea to sell Dan's book widely
> 
> 
> >Why not put an announcement in
> >
> >DDJ.com
> >slashdot.org
> >?
> >Both put in articles for books about programming and
> >have a wide audience of ahem, geeks...
> >
> >Little is known or mentioned of RR or MC or hypercard anymore
> >but Wired.com has run articles on it in the past.
> >
> >Surely a small article in each will draw hords to both RR
> >and the book.
> 
> One of the benefits of pushing the EuroRevCon has been just what
> you are referring to...exposure of Rev to people who may have not
> heard about it. Marketing a product or event is not easy and is
> usually expensive.
> 
> The Apple Developer Connection Newsletter has carried
> a notice about the EuroRevCon for quite a few issues.
> The ADC newsletter goes out to approx. 200,000 people
> according to Rod McCall.
> 
> For several issues the ADC has carried this announcement:
> At 2:39 -0700 7/19/04, Apple Developer Connection wrote:
> >
> >European Revolution Conference
> >November 14-16 in Malta
> >http://www.techietours.com/Rev/
> 
> 
> Having the EuroRevCon be a success is also important, we need a few more
> people to sign on. If you are considering it please get in touch with me,
> just as Dan SHafer did this week when he told me wants to come and will
> be available to speak or otherwise do what he can to promote Rev.
> 
> atb
> sims
> 
> 
> 
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