Shareware Marketing

[miscdas at boxfrog.com]

Monte Goulding writes: 

> 
> Hi All 
> 
> I'm just wondering if anyone has any tips, tricks or recommendations for
> shareware marketing. 
> 
> Cheers 
> 
> Monte Goulding
========== 

Mr. Goulding, 

A proven technique for generating repeat traffic and sales is to give away 
something in its entirety (cripple ware and "chapter 1 of my book" just 
don't cut it) as an unannounced "thank-you for ordering" gift. Of course, 
something that is of little cost for you. This has been shown to cause the 
consumer to have "good feelings" about you, hence resulting in return 
traffic as well as traffic via word-of-mouth to freinds. 

miscdas